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Founded in 2006 around the simple concept of creating a cooler that can survive the harsh conditions of the wilderness and the abuse they may be put through by their adventuring owners. The concept came together from two brothers whose respect for the wilderness, fishing and hunting meant they required sturdier products. YETI has since branched into bottles, drinks containers and even dog bowls. Whether you’re looking for a cooler to store your daily fishing catch, keep beers cool or smart insulated cups and bottles, YETI has you covered.