With an origin story that dates back to 1958, Snow Peak is a brand full of heritage and tradition. But as we see from their products they are not afraid to bring new, innovative technology to their designs. The name is inspired by the mountain Tanigawa, which when translated roughly says - Snow Peak.
Founded by Yukio Yamai, an accomplished mountaineer and local to Tsubame Sanjo, a Japanese town with a history of metalworking masters. He attempted to create his own line of superior climbing equipment which laid the bedrock for Snow Peaks future.
Fast forward to the 21st century and the brand is now run by Yukio Yamai’s son, Tohru Yamai. The brand has now branched into numerous outdoor products from technical camp equipment to apparel. Expect exceptional build quality, superior attention to detail and Japanese craftsmanship.