Vans, the world's first skate shoes. Starting in 1966 as The Van Doren Rubber Company, within a few years local skateboarders are seen adopting the robust and sticky rubber shoes for their new street sport. In 1976 Tony Alva and Stacey Peralta assist in designing the ‘Era’ skate shoe, the first shoe specifically designed for skateboarding. Fast forward to the 21st century and Vans are now the most iconic and well-established skate shoe company in the world. Models such as the ‘Authentic’, ‘Old Skool’, ‘Chukka’ and pro editions, alongside heritage, technology and an incredible team solidify Vans as perhaps the most significant skateboarding company of all time.